Webinar:
MB-220 Microsoft Dynamics 365 Customer Insights Journeys

4 Days / Beginner

Malin Martnes

Updated training

This exam preparation course has been retired in 2024 as MB-220 is no longer attainable as a certification. This exam has now been replaced by Applied Skills exams MB-280T01, MB-280T02 and MB-280T03 that are listed in our Power Platform landing page. These courses are part of the new Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate intermediate certification.

Click here for the updated training

Content

1 - Module 1: Marketing Application Configuration
- In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
2 - Module 2: Leads
- This module will review how to create, manage and score leads.
3 - Module 3: Marketing Forms and Pages
- This module will cover how to create marketing forms and pages.
4 - Module 4: Segments and Lists
- This module will cover how to manage segments, subscription centers, lists and double opt-in.
5 - Module 5: Marketing Emails
- This module will cover how to create email messages in Dynamics 365 Marketing.
6 - Module 6: Customer Journeys
- This module will review the customer journey creation process.
7 - Module 7: Insights
- This module will demonstrate how to view, understand and manage customer insights.
8 - Module 8: Events
- In this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing.
9 - Module 9: Surveys
- In this module you will review how to configure, design and distribute surveys in Dynamics 365 for Marketing.
10 - Module 10: Results
- In the Results module, you will review marketing event and survey insights.

What is covered by this Microsoft Dynamics 365 CRM webinar?

This 4 day course will review the Dynamics 365 Customer Insights - Journeys application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

As a professional for Dynamics 365 Customer Insights - Journeys, you’re responsible for implementing solutions that:

Engage with and convert leads.
Orchestrate marketing experiences.
Personalize marketing messaging.
Deliver marketing insights.

You’re also responsible for:

Configuring the core marketing application to include segmentation, email and text message marketing, and interactive journeys.
Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
Maintaining compliance and consent policies.

Who should take this course?

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including interoperability with:

Dynamics 365 Customer Insights - Data
Microsoft Power Platform
Dynamics 365 Customer Voice
Dynamics 365 Sales
Microsoft Teams

You should understand:

Industry terminology
Industry processes
Best practices

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights - Journeys for their customers or organization.