MB-220 Microsoft Dynamics 365 Customer Insights Journeys

Webinar:
MB-220 Microsoft Dynamics 365 Customer Insights Journeys

4 Days / Beginner
Malin Martnes

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What is covered by this Microsoft Dynamics 365 CRM webinar?

This 4 day course will review the Dynamics 365 Customer Insights - Journeys application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

As a professional for Dynamics 365 Customer Insights - Journeys, you’re responsible for implementing solutions that:

  • Engage with and convert leads.
  • Orchestrate marketing experiences.
  • Personalize marketing messaging.
  • Deliver marketing insights.

You’re also responsible for:

  • Configuring the core marketing application to include segmentation, email and text message marketing, and interactive journeys.
  • Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
  • Maintaining compliance and consent policies.

Who should take this course?

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including interoperability with:

  • Dynamics 365 Customer Insights - Data
  • Microsoft Power Platform
  • Dynamics 365 Customer Voice
  • Dynamics 365 Sales
  • Microsoft Teams

You should understand:

  • Industry terminology
  • Industry processes
  • Best practices

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights - Journeys for their customers or organization.

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