Webinar:
MB-220 Microsoft Dynamics 365 Customer Insights Journeys

What is covered by this Microsoft Dynamics 365 CRM webinar?

This 4 day course will review the Dynamics 365 Customer Insights - Journeys application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, real-time marketing, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

As a professional for Dynamics 365 Customer Insights - Journeys, you’re responsible for implementing solutions that:

• Engage with and convert leads.
• Orchestrate marketing experiences.
• Personalize marketing messaging.
• Deliver marketing insights.

You’re also responsible for:

• Configuring the core marketing application to include segmentation, email and text message marketing, and interactive journeys.
• Lead nurturing with personalized experiences, events, surveys, lead scoring, and analytics.
• Maintaining compliance and consent policies.

Who should take this course?

As a candidate, you should have some knowledge of marketing principles and the Dynamics 365 Customer Insights - Journeys application's role in relationship to the Dynamics 365 suite of applications, including interoperability with:

• Dynamics 365 Customer Insights - Data
• Microsoft Power Platform
• Dynamics 365 Customer Voice
• Dynamics 365 Sales
• Microsoft Teams

You should understand:

• Industry terminology
• Industry processes
• Best practices

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights - Journeys for their customers or organization.